Online Eye Tracking
Now marketing research respondents can participate in eye tracking research from anywhere they have a webcam and the internet.
MobiLAB™ ET Online
MobiLAB™ ET Online delivers the same advanced eye tracking metrics as traditional in-person eye tracking. Researchers can measure what people engage with, for how long they engage and the order in which they engage.
Eye tracking made ubiquitous, scalable and cost-efficient
High Quality Visualizations
The Tobii platform includes powerful visualizations with viewers’ gaze data superimposed over the stimulus. Based on fixation counts, the heat map gives an aggregated view of the results including what is seen and what is ignored. The connected dots display data from one or several recordings as individual gaze points and scan paths.
Applications of MobiLAB™ ET Online
Testing Ad Placement Value
Optimizing Print Ads
Video Ad Testing