Eye Tracking Labs
Our MobiLAB™ ET lab, powered by Tobii and SMI, provide both qualitative and quantitative results that allow you to climb into the eyes and mind of a consumer to gain true insight into a product’s design implications.
Eye Tracking is a combined software and hardware package designed to capture the conscious and unconscious eye gaze behavior of a respondent. The ability to measure response through eye gaze adds real value to behavioral research and analysis.
A unique and reliable method for assessing design impact or usability of:
Results are designed for immediate ease of analysis with no expertise required
Advanced tools for analysis and visualization allow for in-depth qualitative and quantitative analysis. Data is easily taken to meaningful comparison, interpretation and powerful visual presentation.
Why Eye Tracking?
Eye tracking gives you clearer results and unveils information normally missed by other testing methods.
Immediately See How Information is Viewed
Capture all eye gaze movements instantly. See what, when, for how long and in what order information is absorbed and processed by the respondent.
Advanced technology and software saves the need for external expertise. Large studies can be conducted in a timely and cost-efficient manner.
Handheld / Mobile Devices
Understand user behavior and predict audience response to maximize the impact of your marketing and design success.
Eye Tracking Technology
- Experienced System Operator
- Two remotely controlled cameras that can be placed anywhere in a room
- Direct inputs from respondent’s PC at full VGA resolution
- Digital switching equipment to provide picture-in-picture display
- 32” LCD monitor in client viewing room
- WMV recording of all sessions